Below are 50 ideas you can get started on today, broken into two parts, SaaS product adoption, and SaaS product awareness.

Monthly recurring revenue, or MRR, can be notoriously difficult to calculate accurately. As customers join and cancel, projecting your monthly recurring revenue for two, three or six months into the future can be a serious challenge, even for the most data-focused businesses. Add upgrades, downgrades and discounts into the picture and staying on top of your projected MRR can become a major cost of time for your business.

Luckily, you can accurately calculate and project monthly recurring revenue trends using Net Promoter Score data. By looking at your Promoter, Passive and Detractor numbers, you can gain a reasonably confident view of your company’s MRR trends and trajectory.

In this post, we’ll explain how you can do this, as well as how you can use your NPS data to adjust your business to increase MRR, improve retention and generate more revenue.

Lately I’ve been talking to more entrepreneurs that have product/market fit and are working to find a repeatable customer acquisition process (see 5 Steps to Startup Success in 30 Words). Now, sales and marketing metrics become critical and it’s time to figure out what works. Christoph Janz has the best Google Sheets Dashboard for SaaS companies:

Churn measures the ultimate failure in SaaS—all of the customers who tried out your product and decided it isn’t worth paying for.

Nobody’s dumb enough to ignore churn point-blank, but a lot of founders have a tendency to calculate churn in a way that makes their company look best. That way, when they get together in a room, they each can brag about how great their churn looks.

More often than not, these comparisons don’t actually mean anything—they confuse apples with oranges. They’re basically bullshit. Are we talking about net churn? Gross? Month-to-month subscription? There’s a lot of different ways to calculate churn, and they each tell a different story about your business.

Don’t approach churn by trying to put lipstick on a pig. Churn is one of the most serious, persistent problems that startups face, and the only way to deal with it is through brutal honesty. You need to narrow in on an understanding of churn that accurately portrays your company, ruthlessly sniff out your retention issues, and fix them before they become full-blown disasters.

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