The official name for Twitter’s automated ads program is Twitter Promote Mode. Here’s how it works:

For a flat monthly fee of $99, Twitter will automatically promote your tweets according to your preferred targeting (interests or locations).

At the end of the 30 days, here are our results from the Twitter Promote Mode:

-28,686 people reached
-34 followers gained
-230,092 profile visits
-170 tweets promoted

Mark has found that Twitter users are more brand-loyal than Facebook or YouTube users. Thus Twitter offers an opportunity. Businesses just need to rediscover what Twitter has to offer and make a consistent effort to succeed there.

While Mark and I agree that Facebook is the center of all social media, Mark says businesses need to look at their social media marketing on a case-by-case basis. Twitter might have some advantages for small- to medium-sized regional businesses because it can help them tune into local conversations.

PROMOTE THE RIGHT KEYWORDS

There is no better way to reach a large audience than with white hat SEO practices and strategies. The most important thing for your online marketing is choosing the right keywords. If you use them in your tweets you can easily be ahead of competitions since they will give relevance to your posts. But it’s crucial that you include them in your tweets so they appeal to the audience and do not leave any negative effects. Carefully prepared posts can have a noteworthy impact on the followers if the content is well-thought out and meaningful.

ALWAYS USE HASHTAGS

You’ve probably noticed people using hashtags on social media in abundance. This practice actually started on Twitter, even though the origins of hashtags date back to 1978. Incorporating them in your posts is like using metadata. If you pair them with the right keywords, you’ll get more desirable SEO effects. Use them in every tweet and as much as possible so you can be as high as possible in the search result list. However, keep in mind that they have to be meaningful and connected to what you’re posting, and also that you have to fit them in a 140-characters long message.

#1: Grow an Optimized Audience by Assessing Twitter User Behavior With Followerwonk
#2: Optimize Your Twitter Scheduling and Posting With Buffer
#3: Refine Campaign Delivery by Analyzing Custom Audience Segments With Audiense
#4: Schedule Your Content by Category With MeetEdgar

The trick is learning how to filter those results to generate leads. Use the Twitter advanced search queries to do this. It’s a great way to customize a search based on:

words
phrases
languages
profiles
locations
dates
This information will give you the most updated and accurate results. Once you find a prospective lead, reach out to them directly. Follow their profile, and try to get them to follow you back.

Overall, 30% were at least somewhat supportive of longer-format tweets. And 17% said the increased character limit made them more likely to tweet themselves.

When asked if they would be more likely to check Twitter for news about current events as a result of the change, 20% said they were at least somewhat more likely to do so.

The days of Twitter Inc limiting messages to 140 characters, a signature of the social network since its launch in 2006, may be numbered.

Twitter said on Tuesday that it would begin a test with a random sample of users allowing them to send tweets that are as long, at 280 characters, double the existing cap, in most languages around the world.

Twitter offers a lot of options for targeting your ads. Here's an easy-to-follow guide to ensure your ad dollars are being spent on the right audience.

Today Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message Cards allow brands to reach users and start an experience with a bot in their Twitter feed.

“Using a Direct Message Card, businesses can capture people’s attention with engaging image or video creatives, and include up to four fully customizable call-to-action buttons,” Twitter product manager Travis Lull wrote in a blog post today unveiling the new cards.

Twitter has “kicked around” the idea of creating a special premium or subscription membership service, and isn’t taking that business model off the table.

That’s according to CEO Jack Dorsey, who spoke to Twitter investors Monday at the company’s annual shareholder meeting in San Francisco. Dorsey was asked if Twitter would consider a Twitter membership model that would presumably include access to special features or services.

Dorsey said yeah, this is an idea the company has considered in the past and that it’s something it would consider in the future, too.

Chart of the Day: B2B buyers are 26% more likely to use Twitter Social Media can have a strong impact on B2B Buyers, as they are influenced by information. Marketing topic(s):Social media marketing, Social media strategy. Advice by Jessica Wade.

How to improve your organic reach on Twitter

• Use appropriate hashtags
• Use photos and videos
• Use Twitter analytics to refine your strategy

6 Tips for Making the Most of Twitter Video 

#1: Optimize for a Mobile Audience

#2: Let Viewers Suggest Content

#3: Align Video Campaigns With Events

#4: Start a Regular Video Feature

#5: Solve Customer Problems.

#6: Greet New Followers With Short Video Clips

1- Buzzsumo     
2- Socialquant
3- Postplanner
4- RiteTag
5- Klear
6- Mention
7- Sprout Social
8- Twitonomy
9- Zoomph
10- Simply Measured               
11- Tweroid
12- IFTTT
13- TweetDeck
14- SocialOomph  
15- Tweet Jukebox

Post Intelligence analyzes your tweets (if you’ve got any to analyze) through deep learning artificial intelligence. Over time it recognizes your tone, quirks and suggests topics and themes to tweet about.

Aside from content suggestions, Post Intelligence offers personalized trending topics, post engagement prediction, historical reports, sentiment graphing and engagement analysis. All things that new Twitter users don’t care about on the surface, but desperately need. What they do care about is finding a reason to use Twitter, or any social network for that reason. Every day brings new users and every day in the world of social is more overwhelming than the last.

The app not only analyzes real-time data from Twitter but it looks at content associated with URLs in public social media posts, Wikipedia and real-time Wikipedia traffic data using word embedding. It then slaps on a proprietary algorithm to solve the jumble and then constructs a current and comprehensive entity model. What does all this mean? It does a bunch of things in the background and tells you what to tweet about based on what’s hopping.

With the Chrome extension installed, users will now see a little Skype icon in Twitter’s tweet composition window, which, when clicked, adds a link for anyone to join in your call.

Additionally, the new Chrome extension makes it easier to generate call links directly from within the web-based email clients Gmail, Google Inbox, and Outlook.com, as well as Google and Microsoft’s respective calendar applications.

Twitter bots can do a heck of a lot more than just spam trending hashtags and relentlessly follow users.

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more.

• Twitter is shutting the Dashboard app for businesses on Feb. 3, the company announced in a tweet yesterday. 
• Only launched in late June of last year, the app was intended to offer a single destination where businesses can see what's being said about them, schedule tweets and view performance insights. 
• While no explanation was given for the decision, the company said it hopes to bring the best features from Dashboard to the broader community in the future.