Right now, branded links are an underemphasized aspect of social media marketing, and branding in general. If you’re a marketer looking for the next best tactic for increasing your brand awareness and CTR (as most marketers tend to do), consider purchasing a branded link shortening domain.

Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!

It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack (slack.help) are jumping on board with clever domain names they can use to improve their performance online.