To better enable CMOs, Marketing Operations, and all marketers on a team to make these important decisions, Allocadia has announced the addition of an attribution engine to its Marketing Performance Management (MPM) solution.

Unlike other attribution solutions, however, Allocadia's built-in attribution engine not only compares the performance of different activities but links this attribution data to investment inputs, enabling marketers to understand performance in terms of return on investment.

CMOs also get a more high-level, strategic view of performance because they can view attribution-based performance not only by campaign, but also by region, corporate objective, business unit or product line. They also benefit from a forward-looking forecasted view of marketing performance, because actual performance data is merged with planned performance.

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