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When deciding whether an association membership is worth your time, I think there are a few fundamental considerations:
1. What do you hope to achieve personally? For your company?
2. What value does the association currently create for members? What could be improved?
3. What opportunities are there to contribute and be involved?
4. Are you already connected to members or leadership?
5. How is the association structured and who are the real players?
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There's only so much time in the quarter, and with the rapidly moving marketing technology environment, would you want to spend that time on your association membership or at trade shows and conferences?