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Podcast Production Tools for B2B Marketers - Technology Advice

Podcast Production Tools for B2B Marketers - Technology Advice | The MarTech Digest | Scoop.it

"Recording:

  • eCamm Call Recorder
  • TapeACall


Audio Editing:

  • GarageBand


Publishing:

  • Libsyn
  • Smart Podcast Player"
Marteq's insight:

CT for the details.

 

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

Jacob Young's curator insight, June 20, 2021 3:59 PM

This is a very insightful post that goes on in both the aspects of podcasting and marketing yourself with a podcast. In the article it shows many different tools and ways to use a podcast to your own advantage and to market a product. It gives you a step by step rundown on some of the items you need and what they're there for. It also provides many links with useful tools and extensions to help expand your audience and target your direct needs. I dont think this website is majorly used by the industry but it could be as it is very insightful. I feel like this article was very well written and didn't leave much room for question on the terms of what you need and how to get it started. 

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Your Guide to Using Embedded Audio in Email - The ExactTarget Blog | #TheMarketingTechAlert

Your Guide to Using Embedded Audio in Email - The ExactTarget Blog | #TheMarketingTechAlert | The MarTech Digest | Scoop.it

Intermediate/ Excerpt...


We have recently started using tools such as LiveClicker and VidYard to stream videos in our SPARK email newsletter and we’re seeing great results. This prompted me to wonder, what about audio streaming in your email marketing? I would normally link to a landing page and play the audio from there to provide a more consistent and reliable user experience. I would’ve said the same about video before I saw the results of opens and clicks on our embedded video emails. With new technologies and defensive design, times are changing.

 

I’ve been playing with the HTML5 <audio> tag in email and so far it has provided a good experience for me in various email clients.

 

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Marteq's insight:

And the code you need is above. What is very interesting is that the audio is playing from an Outlook inbox. Warrants testing to see if it works from other inboxes.

paul babicki's curator insight, July 6, 2014 1:37 PM

http://netiquetteiq.blogspot.com has more on this topic.

Martae's curator insight, November 14, 2018 10:18 PM
This this is a good article. This article also goes to show how far technology has come. This research explains on how it would be helpful when someone is advertising a song or a band. Everyone would like a preview and if they like it they’ll continue to listen to it. In this case with a click of a button you’ll be listening to their song. This is really good because when advertising in an email usually people will want to have a preview about what it is. 
The reliable source is “salesforce.com”