Digest...

To keep you on track, or perhaps make up for lost time, here are six recommendations to put in place now to ensure you meet or exceed your 2014 marketing goals.

1. Marketing Goals

Align — or realign — your marketing goals with the company’s business goals.

2. Attribution Models

Ensure that your attribution models are both measurable and transparent. Whether the customer journey is a long and winding road or a one-stop path to conversion, be sure that your attribution models accurately identify and appropriately reward each marketing channel’s contribution to the sale, according to their level of involvement.

3. Performance Marketing Programs

If you’re running performance marketing programs, spend time reconnecting with your publisher community so you can update them on your campaigns and goals, collectively brainstorm on new ideas, and better understand what they need from you to be more successful.

4. Joint Marketing Opportunities

Explore these marketing opportunities with business partners.  As you strive to reach your year-end goals, don’t overlook the business partner ecosystem. It’s a great way to accelerate product development efforts, be introduced to new audiences, and increase overall awareness of your company.

5. Analytics Data

Dig into your data and use analytics to identify trends, gain more insight into customer behavior, and better understand how past performance influences future results.

6. Improve Your Bottom Line

Identify the areas within your organization that could be leaner and meaner as this will also help you reach your goals and improve the bottom line.

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