The simple solution recommended is simple. Instead of jumping into technology before it’s been learned and understood:
-Assess your current business strategy and understand the technology you’re working with
-Plan, focusing on the resources and skill sets needed to properly implement the technology
-Implement the strategy once the assessment and planning has been properly completed
More promising statistics:
-42 percent who own their MarTech strategy see greater business impact
-50 percent with a strategy are able to achieve more targeted customer engagements
-51 percent who manage and integrate tech well achieve greater revenue contributions
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