BrightInfo has been integrated into Act-On Marketing Automation. The companies said the integration will enable B2B marketers to boost conversions across website and paid media channels with personalized content offers.

BrightInfo, which dynamically delivers personalized, relevant content to anonymous visitors, said it can increase online conversion rates by up to 76 percent.

With the new BrightInfo Act-On Integration, Act-On clients will be able to pinpoint known leads and target anonymous visitors uniquely; enrich BrightInfo-assisted leads within Act-On with extra data for segmentation and analysis; and push leads generated through BrightInfo dynamic forms directly into Act-On in real-time.

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BrightInfo, a content analysis and web site personalization tool, has integrated with HubSpot’s marketing automation platform. The move positions marketers to automatically generate individualized content recommendations for anonymous visitors to their web site or landing pages based on buyer behaviors.
The integration is designed to give BrightInfo access to the user's portfolio of content located within HubSpot, which can then be used to automatically provide content recommendations based on how visitors are behaving. Supplying visitors with this relevant content is intended to help move anonymous visitors along the buying cycle, ultimately turning them into known prospects and boosting conversion rates.

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