CabinetM, the discovery and management platform for marketing technology strategy and digital transformation, today announced it has exceeded 7,000 products in its industry-leading technology database. Comprised of products in marketing technology, sales tech and adtech, CabinetM’s database has catalogued products in more than 300 categories, allowing marketers and those who utilize marketing technology in their roles, to easily find the products they need.

Subscribing users can build collaborative teams on the platform and set permissions. They can create profiles of existing proprietary tech tools (which many businesses have in one form or another); these are displayed on the website just like commercially available tools, but visible only to the owner enterprise. In a large enterprise, multiple teams can represent and share their actual, existing stacks. It's possible to run configurable stack reports to see which tools are being used by which teams: "Show me if anyone is using Marketo," is co-founder Anita Brearton's example.
The SkillStacks angle helps users discover if they have the right talent on the team for solutions they're using, or thinking of acquiring. It's also possible to enter and track contracts with vendors.
This does amount to a cross-enterprise audit — and CabinetM offers complimentary assistance in pulling the initial stack or stacks together. And like any audit, it's likely to reveal pain points. Two versions of Marketo in-house, for example; Eloqua being used down the corridor from Pardot. "I've been shocked," Brearton says of her discoveries. "Marketing automation platforms can be hard to use," and yet there are examples of enterprises running more than one.

Today, CabinetM — a martech directory, marketplace, and collaboration network — has announced MyStacks, a platform that lets marketers and agencies create, share, and collaborate around marketing technology stacks.

CabinetM has over 4,500 products in its marketing technology directory, covering more than 100 categories of martech product. Simply put, you search for the products you use and add them to your stack. Stacks can be broken up into logical sections, such as social, content, or email marketing. You decide how to label those parts, which means you can label them according to what the tool will do for you, what department it is for, or the location with which it aligns.

Any tool that can help organize marketing technology is welcome, especially in a world where 92 percent of marketers at small to medium-sized companies use up to seven separate marketing products per day. According to Anita Brearton, founder and CEO at CabinetM, the reality of a company needing multiple, disparate marketing tools to achieve its goals is not going away.

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