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Here are five powerful reasons for using cartoons in your marketing campaign.
1. Cartoons are one of the most powerful involvement devices on the planet
2. Cartoons double e-mail open rates and increase engagement
When clients test our "cartoon device" (a bi-monthly cartoon feature with personalized caption and multi-function header) in their e-mail campaigns, they usually see their open rates double and then sustain that higher metric over multiple deliveries. Cartoons are also a great device to prompt viral pass-along of your campaign.
3. Cartoons can help you break through to VIP prospects
4. Cartoons add a tremendous "stickiness" factor to any campaign
5. Cartoons have a proven track record
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Well here's a unique and interesting post. I would also add that some thought needs to be given to your brand identity before adopting this. In healthcare, we often use animation to convey complex subjects. A cartoon may grab attention, but take care not to belittle how deeply personal and impactful someone's health concern is to them.
I find cartoonists tend to fit into one of two categories; the very talented and the very bad. You can identify your bad artists with the shows that have no social relevance (Sorry Spongebob) while the good tend to write books or shows chalk full of messages. Companies need to be picking up the good artists when they can, especially if your company markets to kids (Potential ethical dilemma there) If Bill Watterson had been hired for marketing I can only imagine the success seen by the company, though I'd much prefer to have him writing good stories.