Coherent Path on Tuesday announced the general availability of its Content Library, a new email marketing optimization tool that repurposes old email content for new campaigns. 

Coherent Path’s Content Library aims to maximize marketing productivity and increase the return on investment of future campaigns by extending the lifespan of existing email assets. Coherent Path powers a machine-learning solution that analyzes the entire content history of a retailer’s email marketing program, including any accompanying transactional data, to identify under-exposed products and services to keep marketing content fresh.