1. Long forms or multi-step
2. Building trust with visitors
3. Be hesitant to use mandatory form fields
4. Ask only for information that matters
5. Be responsive
6. Reduce friction with minimal design
7. Match your brand
8. Take a new approach
9. Change your call to action
10. Drop the Captcha
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.