marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

"Authority, rankings and traffic are indicative of users’ trust. Maintaining reliability and dependability for your readers is crucial in keeping and growing your platform. Regular visitors to your site should anticipate the next post and know exactly when to expect it.

This requires constancy in addition to consistency. Constancy is consistency that’s achieved over time and is how you reap the rewards of SERPS as well as your audience.

Tips for Maintaining Constancy:

• Regularly publish content. Regularly publish content. Get the picture?
• Put pen to paper. Fingers to keyboard. Stop talking about needing content. Sit down and get some! Start writing.
• Don’t put out 500 words of garbage just to say you punched in on the content clock. It’s got to be high quality."

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iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Digest...

Before you run out and invest what's left of your 2014 marketing budget on a social content curation platform make sure social content curation will help you:

Drive exploration of your offerings. Curation for curation's sake is the wrong approach, yet I see many brands burying their UGC galleries in the bowels of their websites. Consider how social content curation will help prospective buyers explore your products. The content should show your prospective buyers how your product meets your customers' needs — through your customers' eyes. It's the proof that potential buyers seek as they explore an offering and consider whether to buy it. If the content you publish is compelling, site visitors will spend more time on your website exploring your offerings.

Convert your prospects into customers.  The user-generated content you curate must be organized and displayed in a way that entices prospective buyers to easily navigate from the content to a product information page that includes a "buy" button or information on where the product can be purchased.

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Digest...

Share on social media: This is curated content in its starkest form. It simply involves sharing a few words and a relevant link on your favorite social media channel — a technique that is especially popular on Twitter.

Create new content by adding your own commentary to relevant third-party content: This format is what most people think of when they hear the term curated content, and is an easy way to associate your business with news, trends, and smart conversations that are taking place in your industry.

Ask experts to contribute to a round-up post or panel discussion: Ask a group of people for their answers to one specific question. Generally, this content is entirely original, in that the responses have not been published elsewhere.

Aggregate curated lists: Lists are a very specific content format; for a list to qualify as content curation, it must collect information from a variety of sources.

Work with others to co-create social content: This is a form of user-generated content (UGC) that removes the risks because you, the curator, are in charge of the content and presentation. 

Invite your fans and customers to help with community-created social content: Rating sites like TripAdvisor use this model to provide and encourage its community to interact on its platform. Unlike other curated content types, this technique isn’t done when the content is published — it continues to evolve and gather new commentary over time.

Rank the best: Think Top-10 lists and the like. This type of content curation is golden because it’s a form of ego-bait — the people included on lists like these are personally driven to tell everyone they know about them! 

Select the best tidbits for your audience: The key to content curation success with this format is knowing what will matter most to your readers. The objective is to save your audience time by choosing the best of what’s available and providing one-stop access to it. 

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Summary...

Here’s a growing list of real time content discovery tools and content recommendation platforms that you might find useful whether you’re an independent consultant or a marketing leader at a Fortune 500 company:

Buffer

Realtime by Bitly

HootSuite Suggested

Sulia

Spike

inPowered

Prismatic

bottlenose

Sailthru

Visual Revenue

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).