Content editing is a vital step if you want your B2B inbound marketing campaign to connect with the savvy, ambitious people who have control of your target customers' budgets.

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Before you click “Publish,” be sure you’ve asked — and found a satisfying answer to — these questions:

1) Is the Content's premise accurate?

2) Is the Content free of inexcusable acts of carelessness?

3) Is the Content using SEO Best Practices?

4) Is the Content structured for maximum usability?

5) Is the Content free of lazy writing?

6) Is the Content Helping or Hurting your goals?