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Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. 
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Data shows that companies lack the technological and organizational structure for safely and securely storing and sharing digital files — including logos, images, video, brochures, white papers, presentation decks and more.
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CMOs MUST work with IT! You don't want to own a cyber breach. Report available when you CT.
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"Many content marketers believe their organization values content as an asset, according to research conducted by the Content Marketing Institute. However, while 92% of marketers view content as a business asset, only 46% of respondents have a documented strategy for managing their content as such. The report identified that:
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Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.
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Greater sales can be achieved during peak periods (and the quieter times) with stronger MarTech integration as the data reveals:
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No one is crying for the Marketing department. Put on your big boy/girl pants. And adopt Agile Marketing.
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Merits of Free Content
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Just don't give away the family jewels.
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marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
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Every b-to-b organization needs to perform a content inventory and audit. If this has not occurred within your organization or it hasn’t happened in a long time, it should be a top priority. The b-to-b content audit is often the best catalyst for tangibly demonstrating where there are issues with audience-centricity, content strategy, content quality, content quantity, content findability and all the other content issues that plague so many b-to-b organizations.
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Find. The. Time.
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Organizations must de-silo content decisions, investment and operations from within the many individual functions that engage customers. High level changes that must be made include:
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CT for more info.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
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And you can get the template here: https://www.dropbox.com/s/rkokpejolafiqmy/ContentMarketingStrategyTemplate.docx?dl=0
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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From the CMI/Profs report.
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Predictive Analytics is the next step in Marketing Automation. Contact us to see how.
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This is an excellent approach! If content marketing management is your purview, this is a must read. Smart!
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iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.
Marteq's insight:
We need to collectively stop talking about measuring ROI from content. Just build it into your overall Marketing G&A and measure from there.
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iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.
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The post by Michael Brenner is about building a Content Marketing Roadmap, but these 7 points are too good not to highlight. Click through for the rest of the article.
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iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.
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Lack of resources: money, people, both.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
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Marteq's insight:
Key metric is how you measure the way the content is used via your MAP. Only within that context can content be accurately measured.
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Marteq's insight:
This approach WILL GET YOU NOWHERE FAST. Here's the approach that works: fold the cost of content into your MAP costs, as you can't have a successful MAP program without content. So when someone asks for the ROI on content, the response is that it's an integral part of the MAP ROI.
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Marteq's insight:
An excellent framework, and a great start to benchmarking your content marketing engine. Remember when content was called MarCom. Now it's ConMar...errr...MarCon? No: that doesn't work either.
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Digest... 2. Bit.Ly 3. Piwik 5. Clicky
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Thank you Contently! Please click through to the article for a review of each. For the SMB, this is invaluable!
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Well, that's one company's view of the world, and given that it's from Kapost, I think we can understand that. A more global view of the world may answer with integrated marketing technology, data, social media, or something else.
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Plenty of links within the post, so please click through for details on those where you have interest.
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Marteq's insight:
Completely agree with these attributes! Not commonly available, and at times you may have to compromise and look to training as a means to fill the gap.
marissa goldberg's curator insight,
November 24, 2014 1:49 PM
*Social Media* If you want to succeed in today's marketing world you need to be a "Content Marketing Superstar" and like the title of this article suggests, these are insights to help improve your skills. We discuss content creation as one of the main tips for marketing on social media, but once the content is created we need to find a way to optimize the amount of people who see that content. Strategic planning and tracking are vital to content marketing. This "Modern Marketing Blog" states that creating goals for content production will streamline the process. Just like how we created objectives in our social media campaigns so we can work towards a common goal as a team. Part of this process is measuring success so having content metrics are just as important if you want to do the best you can and strive for continuous improvement. The contributor's second step is to have process focused work. Some points of this process include "Defined roles with responsibilities for each team member, A logical flow for each piece of content and an editorial calendar that tracks content stages." I have noticed that sites that produce tons of content like adweek.com have their own editorial calendar that plans out larger content way in advance. Being process focused creates a more productive, deadline oriented content marketer. Without going into every single step because I recommend heading to the article and giving it a read, I think that this blog makes some very good points for someone who is looking to promote their content. In a way he asks the marketers to wear many different hats such as, an organized leadership role, a designer, a social media marketer and a market research analyst. I think that this is a relevant article because how you market your content is just as important as the content itself.
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Content marketers teach, engage and persuade with words in a variety of channels. They need a strong grasp of language to write engaging content that stands out in a crowd and positions their company in a positive light. But writing content is not the only thing that a content marketer has to be capable of. Here's the real portrait of a Content Marketer: More than a marketer. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
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Content is king, but it sure isn't free. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
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![[Infographic] The 3 Rs of Content Marketing - Marketo | The MarTech Digest | Scoop.it](https://img.scoop.it/CuSGBQ_PYowYOhNxsistG_L6dadsvGA8m9WNoVsbzkY=)
An excellent case study. Please click through for a complete review.
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing