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Scoop.it!
Without a coordinated, cross-departmental, cross-channel fix, marketers can suffer:
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Scoop.it!
A study of marketers released today confirms that the skills and technologies needed to deliver well-orchestrated omni-channel customer experiences are lacking at most companies. The research conducted by Signal, a marketing technology firm, quantifies the gap between expected benefits of integrated marketing platforms and the current state of fragmented systems. Over 90% of marketers believe that highly integrated platforms will help deliver more efficient programs, better customer experiences and higher marketing ROI. However, because marketers have on average 17 different applications that are highly integrated at only one quarter of the companies surveyed, fewer than 5% of marketers believe their platforms have them well prepared to move ahead with cross-channel marketing.
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Marteq's insight:
And you can access the study here: http://www.signal.co/resources/state-marketing-technology-stack/
Scoop.it!
![[FREE FORRESTER REPORT] Adobe Campaign | Q314 Forrester CCCM Wave | The MarTech Digest | Scoop.it](https://img.scoop.it/oEbDoAr2hBbmoigfqJ3Sw_L6dadsvGA8m9WNoVsbzkY=)
With the constant emergence of new channels and technologies, campaign management has become more complex than ever before. The Forrester Wave™: Cross-Channel Campaign Management Q3 2014 report shows how software vendors can meet the evolving needs of marketers — and names Adobe a leader for its seamless integration across channels.
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Marteq's insight:
Compliments of Adobe, and why not.
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![Cross-channel marketing 2014: trends & opportunities [infographic] - Econsultancy | The MarTech Digest | Scoop.it](https://img.scoop.it/XoUm7MTEjEfTuHQlxLp0fPL6dadsvGA8m9WNoVsbzkY=)
The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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