Data is the foundation of effective marketing, sales, analytics, and operations. However, while data is our most valuable asset, over 80% of B2B leaders blame data quality for marketing and sales flops. Most organizations are far from the 360-degree view of accounts and contacts they needed to drive revenue.

But now, the breakthrough needed to take B2B data to the next level of intelligence is here with customer network effects.

In this report, you’ll see how customer network effects are creating an unparalleled “source of truth” for B2B data, with data accuracy reaching 95% and audience reach across digital improving by up to 19x.