Automated behavioral messaging specialist Customer.io has launched a new solution that connects its tech platform directly to other solutions in an organization's marketing tech stack, making it easier for marketers to leverage real-time behavioral data to create multichannel experiences.

Customer.io Actions leverages Customer.io's behavioral data engine to control when additional customer touchpoints are sent across solutions and apps in an organization's tech stack.

Actions gives marketers the ability to connect to tools with a RESTful API, including CRM systems, mobile, SMS and push-notification apps, team chat tools, data automation tools, bug tracking and other business apps via webhooks.