"The 2015 Data Hygiene & Enrichment Report recommends a 5 step process for enriching your contact database to improve your customer experience — and ultimately the effectiveness of your marketing:

1. Evaluate the current state of your database.
2. Build a data governance plan.
3. Formulate a data standardization strategy.
4. Identify channels for appending data.
5. Assess the tools at your disposal.

Building a data governance and data standardization strategy are critical components to data-driven marketing, but it’s the very first step that’s the most important: evaluating the current state of your database.

This is where data verification tools become so important: at the very beginning of the process. By partnering with a verification service to update outdated records, discard faulty information, and reconnect with old leads, you’ll eliminate many of the email deliverability problems that plague so many marketers."

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

MarTech is the New Black. Get fashionable. Contact us to see how.

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Excerpt...

Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download page]. Part of the problem seems to be that a plurality 24% update their data resources only periodically, with few doing so constantly in real-time (17%) or daily (14%). Marketers may have difficulty updating data more than periodically, given that they are drawing on a wide variety of sources.

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