Boston-based Databox released this week its free, watching-over-all app. It’s currently available in an invite-only beta version, for iOS or Android devices.

You set up the app for which cloud-based platforms and metrics you want watched, and for the threshold in each metric where you should be sent an email or push notification. If conversion rates shoot up, for instance, or you website goes down, Databox can ping you.

Currently, the app is integrated with Salesforce CRM, Google Analytics, HubSpot, Mixpanel, Adobe Analytics, Optimizely and Localytics. CEO Swami Kumaresan told me that more integrations are underway, and that marketers can readily connect to the platforms by themselves, without IT’s help.

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