The crazy-effective 12-month digital marketing campaign schedule - Marketing Land | The MarTech Digest | Scoop.it
From marketingland.com - August 3, 2016 9:40 AM

Web marketing sprint 1: months 1–4

  • Persona/KPI interview & questionnaire
  • Analytics setup
  • Site audits
  • Topical keyword research
  • Information architecture analysis & implementation
  • Navigation optimization
  • Social strategy/review
  • Benchmark report


Web marketing sprint 2: months 5–8

  • Navigation implementation
  • Tag optimization
  • On-page optimization
  • Content messaging
  • Editorial calendar & blogging
  • Social media implementation
  • Information architecture analysis
  • Benchmark report


Web marketing sprint 3: months 9–12

  • Information architecture analysis
  • On-page optimization
  • SEO performance reviews
  • Social media implementation/blogging
  • Conversion optimization
  • Benchmark report