• "Advertising plan
• Customer acquisition plan
• Email marketing plan
• A retention plan
• A social media marketing plan
• Conversion optimisation plan
• Business plan
  
  • New product development
  • Revenue sources
  • Means of cost management
• Marketing plan
  
  • Geographically based
  • Product based
  • Business unit based
  • Focused on segmentation
• Campaign plan
• Digital marketing plan / Digital transformation plan
• Multichannel marketing plan"

Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers to those questions and many others.

Improving digital strategies and innovation remain a challenge

Marketing technology has become a fact of life, as new data from digital agency Squiz attests. Roughly two-thirds of senior marketers surveyed in Australia, the UK and the US have invested heavily in marketing technology over the past year, the study shows.

Another third of respondents said they have either invested a little to add to their existing marketing technology stack, or have taken their first steps in marketing technology.

• Content marketing (29% of marketers said content was top priority)—This entails providing educational/entertaining information that “grabs” people and gets them to engage with the brand. Content marketing tactics include webinars, how-to guides, blog posts and infographics, among others.
• Social media engagement (28%)—Shifting demographics and internet usage patterns are the culprit for increased focus on social. More than half (56%) of client-side respondents indicated that they’ll increase their social media marketing investment in 2017.
• Targeting and personalization (25%)—The value of personalization—such as an improved ability to connect customers with the most relevant offer or content for them, which leads to increased engagement and loyalty—is widely recognized. More than half (51%) of respondents plan to increase spend on personalization.

DDM investment boosts revenues, execs say

The "B2B Demand Marketing Assessment Guide & Orchestration Workbook" provides demand generation professionals with: 

• An effective tool to assess your current demand marketing efforts and identify needed areas of improvement
• A comprehensive introduction to demand orchestration, an emerging B2B marketing approach used to coordinate top-of-funnel marketing activities to scale pipeline and boost marketing-attributed revenue 
• 12 customizable worksheets to guide you through every aspect of demand orchestration

Tool for structuring thinking about one of the crucial 4Ps' of marketing: Promotion McCarthy's 4Ps of the Marketing Mix famously highlights 4 of the most c. Marketing topic(s):Marketing models. Advice by Robert Allen.

See how your martech budget in 2017 compares with others'. Marketing technology spending will increase in 2017, and new technologies will continue to be adopted. Check out the research and stats.

Web marketing sprint 1: months 1–4

• Persona/KPI interview & questionnaire
• Analytics setup
• Site audits
• Topical keyword research
• Information architecture analysis & implementation
• Navigation optimization
• Social strategy/review
• Benchmark report

Web marketing sprint 2: months 5–8

• Navigation implementation
• Tag optimization
• On-page optimization
• Content messaging
• Editorial calendar & blogging
• Social media implementation
• Information architecture analysis
• Benchmark report

Web marketing sprint 3: months 9–12

• Information architecture analysis
• On-page optimization
• SEO performance reviews
• Social media implementation/blogging
• Conversion optimization
• Benchmark report