When integrated, Watson could predict specific buying patterns helped by Einstein’s customer-specific data about buying preferences. Both the companies said this integration could benefit retailers because then they can automatically send tailored email campaigns to their customers.

This integration of IBM’s Watson, Salesforce’s Einstein, and AppExchange is expected to become available in second half of 2017.

Salesforce is getting into the computer vision business with a new tool designed to let users easily train a custom image recognition system.

Einstein Vision, as it’s known, allows users to upload sets of images and classify them in a series of categories. After that, the system will create a recognizer based on machine learning technology that will identify future images fed into it.

While Salesforce customers will have to wait a couple weeks before Vision is generally available, the company announced Tuesday that other Einstein features based on machine learning techniques are live.