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A Marketer’s Guide to the Best Time to Send Email - Convince & Convert

A Marketer’s Guide to the Best Time to Send Email - Convince & Convert | The MarTech Digest | Scoop.it
From www.convinceandconvert.com - June 15, 2017 11:34 AM
Why do so many studies on the best time to send email reach different conclusions? Learn how to parse the right strategy for your specific business.
Marteq's insight:

And the answer is: TEST!

 

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#MarTech #DigitalMarketing

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How We Increased Our Email Response Rate from ~8% to 34% - Moz

How We Increased Our Email Response Rate from ~8% to 34% - Moz | The MarTech Digest | Scoop.it
From moz.com - February 17, 2017 9:10 AM

To boost our reply rate, we asked ourselves: What makes the best online content so engaging?

The answer: The best online content speaks to the user in terms of value. More specifically, the user's personal values. So, what are these user values that we need to target? Well, to look at that we need to understand today's average user. As opposed to their predecessors, today's savvy post-digital users value personalization, customization, and participation.

Our hypothesis was as follows: If we can craft an email user experience that improves upon these three values, our reply rate will spike. 3 successful tests later, our reply rate has gone from 8% all the way up to 34%.

Marteq's insight:

"personalization, customization, and participation"

 

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Successful Email Automation - Vbout.com

From www.slideshare.net - January 25, 2017 10:40 AM
Vbout.com
Marteq's insight:

Blocking 'n tackling.

 

If you enjoy reading The MarTech Digest, please send a snippet of feedback via Twitter to @martechIO. We'll take that snippet and your Twitter handle to use it as social proof. Thanks!!

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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How to Run Email Automation on Less Than $30 - Matthew Barby

How to Run Email Automation on Less Than $30 - Matthew Barby | The MarTech Digest | Scoop.it
From www.matthewbarby.com - September 22, 2016 12:09 PM
Here’s where we get to the practical part – setting up your workflow within MailChimp.

It’s also worth noting that you may be able to do this within some other tools, but I’ve found MailChimp to work particularly well without having to spend hundreds every month.
Marteq's insight:

Well, not quite $30. Could be zero, could be >$400/month. It depends on how many contacts are in your DB. There's a point where it makes sense to move to a full blown marketing automation platform. Regardless, a good primer on how to use MailChimp.

 

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6 automated customer lifecycle marketing trends for 2016 - Smart Insights

6 automated customer lifecycle marketing trends for 2016 - Smart Insights | The MarTech Digest | Scoop.it
From www.smartinsights.com - February 28, 2016 1:28 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Marteq's insight:

Patience...

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Why Do I Need Email Marketing Automation? | Right On Interactive

Why Do I Need Email Marketing Automation? | Right On Interactive | The MarTech Digest | Scoop.it
From www.rightoninteractive.com - February 9, 2016 7:48 PM
  • Optimize staffing. Marketing automation allows one person to set up nurturing campaigns that trigger automatically based on specific criteria. 
  • Increase revenue. By automating campaigns to prospects and current customers, you’re likely to experience an increase in customer lifetime value. 
  • Accountability. By offering marketing and sales teams insights into processes and reporting, organizations can determine quickly where they need to focus efforts. 
  • More time means more… everything! Marketing automation takes that repetitious nature out of the job so marketers can start new projects that excite them and get creative juices flowing. Which, in the end, makes us better at what we do and helps the company’s bottom line. 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Marteq's insight:

A solid Email Marketing Automation package eliminates steps and consolidates tasks. It works.

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