The top 5 email marketing systems:

MailChimp
Constant Contact
AWeber
GetResponse
Adestra

The latest LinkedIn news—a foray into offering email marketing services by year’s end.

The pressure is obviously on for LinkedIn to recreate some of its past successes as a public company and deliver value for its $26 billion price tag. And dipping its big toe into email marketing services—or what it’s calling “Matched Audiences,” is probably a necessary move.

In a nutshell, Matched Audiences is a targeting solution that is already in use by brands on Twitter, Facebook, and Pinterest, so LinkedIn is a little late to the game with this one. Marketers can load up their email lists and use those lists to target prospects on LinkedIn.
It’s anticipated the Matched Audiences functionality will roll out in November of 2017, but early access will be given to Marketo, Eloqua, and LiveRamp users. The platform is expected to later allow the uploading of any email list later in the year.

SendGrid, the leading delivery platform for customer communication that drives engagement and growth, today announced the acquisition of Bizzy, an email marketing automation startup that helps marketers at small-to medium-sized companies optimize their email campaigns. Bizzy's easy to use solution uses an algorithm to segment users based on past purchase behaviors and determines if and when they should receive an email, and what it should say.

Marketing Campaigns is SendGrid's rapidly growing email marketing solution that empowers marketers with the ability to create, send and track campaigns to drive customer engagement. Over 9 billion emails have been delivered via Marketing Campaigns since its launch last year. Today it serves more than 5,000 paying customers and has delivered more than 19 million email campaigns.

Cloud giant Rackspace has revealed that it’s spinning out Mailgun, its email automation platform for developers, as an independent company.

Founded in 2010, Y Combinator graduate Mailgun provides the backend technology that lets third-party developers send, receive, and track emails from within their own applications — it lets them know whether emails have been opened and then measure their impact. Rackspace acquired Mailgun in 2012 and has since offered Mailgun’s APIs as a value-added service alongside its core cloud offering.

The decision to spin Mailgun out comes less than six months after Rackspace itself was subject to a $4.3 billion deal to take the company private, after having traded as a public company since 2008.

• Emma
• MailChimp
• GetResponse
• HubSpot
• FreshMail

Bonus: 5 Additional Email Platforms to Consider

• Constant Contact
• SendinBlue
• Campaign Monitor
• iContact
• Infusionsoft

"BOOMTRAIN'S emails offer:

• Personalized subject lines
• Optimized delivery times based on the recipient’s time zone
• Option to provide curated products

All you have to do is drop a snippet into the bottom of your email campaign and Boomtrain will do the rest to provide personalized, 1:1 messaging.

CONVERSICA offers a virtual sales assistance that starts reaching out to leads 24/7 within minutes of a user showing interest in your brand. Through email, this virtual assistant sends AI emails that appear to be coming from an employee. 

PERSADO'S machine-generated marketing language takes into consideration emotional ontology to score and categorize words, phrases and images in their database. The machines parses thousands of ways to convey emotion and then effectively uses them in your marketing copy. 

Through artificial intelligence, PHRASEE generates language that sounds human and is tailored to your brand voice. Quantifying human language wasn’t possible for marketers, until now. Phrasee uses AI to quantify, generate and optimize language for your email."

No email marketing solution will have everything, but when you compare Campaign Monitor vs. MailChimp side by side, MailChimp seems to offer more in the way of customization and analytics. Marketers who already use campaign analytics and segment their customer lists in another platform, on the other hand, will find Campaign Monitor a solid choice with a pleasant user experience. 

"Many of the ESPs we reviewed back then have changed significantly, and based on the feedback we received in the 200+ comments on our original post, we recognized the need to add a few more providers to our list!

This time around, we asked four additional email marketing experts to contribute reviews of the ESPs they have in-depth experience using.

Read on for comprehensive reviews of MailChimp, AWeber, Campaign Monitor, Emma, Salesforce Marketing Cloud, IBM Marketing Cloud, and Adobe Campaign Enterprise Solution."

Beyond demonstrating the important role that email agencies play in our industry, this infographic highlights how their email production process differs.

From MarTech 101 to Advanced Techniques, marketingIO has you covered.