"Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, today announced that it now offers turnkey tag management integrations with more than half of all existing digital marketing vendor technologies as defined by chiefmartec.com, with more technologies being added each week.
Ensighten's turnkey vendor integrations, among the highest in the industry, are part of the app marketplace within Ensighten Manage, the market-leading enterprise tag management system. Select customers include global brands such as Microsoft, Capital One, United Airlines, T-Mobile and hundreds more. The vendor apps cover every major marketing category, from analytics and advertising to marketing automation and personalization. These seamless integrations make it easier than ever for marketers to deploy nearly any best-of-breed marketing technology, as well as incorporate rich customer data into unified customer profiles, and control how the applications interact with consumers based on specific rules and triggers. Ensighten customers are also using the company's patented no-SDK mobile tagging platform to deploy and optimize these technologies across their mobile apps with ease.
Earlier this year, www.chiefmartec.com, a global authority on marketing technology trends, released its 2015 Marketing Technology Landscape Supergraphic, which features 1,876 marketing technologies in 43 categories. The list, viewed as a benchmark within the industry, has grown steadily over the years, sending many companies in search of an enterprise tag management solution to help streamline vendor deployment and unify fragmented data sources to create a single customer view."
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