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![How Tech Will Transform Event Management [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it](https://img.scoop.it/hSNyhHahyGQzukvpHLmhcPL6dadsvGA8m9WNoVsbzkY=)
How will technology transform your next marketing event? Events are changing, and technologies are helping event planners become more efficient - and attendees become more engaged. 
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Marteq's insight:
What does your event tech stack look like?
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A typical event stack includes other assorted tools, such as an event mobile app, a CMS for the event website, on-site engagement tracking tools, networking capabilities, registration software, attendance scanners with RFID, beacons and perhaps even real-time polling systems, according to Alon Alroy, co-founder and chief of marketing at Bizzabo, an event marketing platform provider. "Then, there needs to be a whole suite of analytics, and insights to analyze data from all of these pieces and to digest that into something a B2B marketer can actually understand," he said.
Marteq's insight:
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eMarketer: How does using an event management platform overcome some of the challenges?
Marteq's insight:
Not a stack, but a platform that fits into an overall stack.
RYZZ: It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing
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How Tech Will Transform Event Management [Infographic] - MarketingProfs
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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing