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The MarTech Digest
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Scoop.it!
"1. Consumers have strongly felt concerns and opinions that can positively or negatively influence and impact perception of your brand. When you actively align with consumers and engage in open communication, you define your brand as responsive and caring. 2. Listen to your employee feedback and customer comments to fully grasp pain points so that you can develop value-based experiences that demonstrate you are listening. 3. Create ongoing strategies that enable you to react and respond in a timely manner with omnichannel updates or upgrades that provide customers with a high quality experiences in every channel of your business. By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences." This scoop comes to you compliments of ineomarketing.com.
Marteq's insight:
More blocking and tackling. But the point is valid: all too often some B2B Marketers communicate solely with that knucklehead in the mirror. 
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iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.
Marteq's insight:
Can't see how this is possible outside of a trade show environment for the B2B marketer.
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The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer.
The other factor making experiential marketing more effective for developing this connection with customers is the interactive capabilities of social media and other forms of digital marketing. Today we can segment more efficiently, learn more about our customers’ desires and passions, and as a result develop more relevant, compelling content to engage them. While traditional marketing may have advantages (e.g. especially TV) to communicate emotions, the interaction of digital marketing allows customers to feel empowered and more likely to want to experience a product or service, especially on their own terms. Most consumers today do research online before purchasing, including seeking advice from friends who have experienced the product/service, so more and more websites and apps are designed to provide a distinct type of experience.
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Marteq's insight:
And this is completely contingent on having the right social media monitoring tools available to you so that you can indeed learn more about your prospects and clients.
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Applicable to trade shows...