New privacy protections could actually be a hindrance to competition, according to Adam Solomon, CMO of Lotame, a marketing technology platform. Facebook—and Google under similar pressures—could wind up controlling all the data connections to consumers, with publishers and marketers on the outside looking in. “It’s actually concentrating power and market leverage within the walled garden, because they have certain advantages, direct relations with consumers,” Solomon said. “With the latest wave, with the DOJ and FTC looking at Google, Facebook and others, maybe they can look at leveling the playing field.”

“The ads platform business of Google is a central focus of investigation,” said an executive from an ad tech platform that is a rival to Google, speaking on condition of anonymity. The executive says that a number of competitors already expect to talk with federal regulators in this case, addressing how Google Marketing Platform and Google Ad Manager dominate the online marketplace. “It’s a huge advantage to having this full stack,” the exec says. “The ad-serving platform and the ad demand are all locked up in one company. Then add search data to it, it’s a perfect cocktail.”

Go spend 10 minutes on the platform and see for yourself. Count how many times you scroll past someone trying to sell you something. It won't take long for you to realize that your brand or message (no matter how much you want to believe that you're "different") will get lost in the sauce. You'll just be another video ad, asking bored, glazed-over consumers to take action.

They're not going to. 

I have always believed that one of the best ways to find which platforms are best for marketing yourself and/or your company is to approach the platform without a budget. 

A lot of people would disagree with me. 

But when you approach marketing with zero budget, it forces you to get creative. It demands that you understand every single element of the platform you're working with, so that you can get the most out of it you possibly can. 

#1: Install the Facebook Creator Mobile App
#2: Use the Live Creative Kit to Brand Reusable Video Assets
#3: Apply Brand Assets to Your Facebook Live Broadcast in Creator
#4: Explore Enhanced Video Insights
#5: Crosspost Your Finished Live Video to Twitter and Instagram

#1: Create a Saved Audience of Your Ideal Customer Demographics
#2: Set Up a Saved Audience of Hyper-Local Users
#3: Create Custom Audiences From Your Email List
#4: Remarket to Visitors Who Take Specific Actions on
Your Website
#5: Reconnect With People Who Engaged With Your Business on Facebook and/or Instagram
#6: Define Lookalike Audiences to Reach New People Who Are Most Likely to Convert

The algorithm has to determine how much power a particular post has. The number-one factor is engagement. If the algorithm sees lots of people engaging with your post, then the algorithm shows the post to more people. Your post gets some initial reach in the first few seconds. Maybe 1% of your fans or friends see it. If that engagement is high, more people will see the post.

The number-two factor is the content. If other people are interested in the content of your post, it gets a bit of a bump.

The third factor is the K factor: whether certain information is hot right now. You might want to know that a friend just checked in at a coffee shop a block away. That’s more important than something that happened two days ago.

Here’s what was different: During the time period in question, the company ran Facebook ad campaigns targeting higher-funnel audiences corresponding to people who have the same interests and demographics as their buyer persona. The audience size was approximately 20 million people.

The Facebook ads generated clicks and conversions as you would expect from any pay-per-click advertising campaign.

But I believe the campaigns had an additional halo effect of creating a strong brand bias among the people who clicked through to the site, which profoundly impacted the Remarketing lists for search ads campaigns, since they only target people who have previously visited your site.

#1: Reveal the Employers and Quality of Leads Who Click Your Facebook Ads

Leadfeeder links up with your website data to show you two key things that Facebook Analytics don’t. First, after people click through from your Facebook ads, Leadfeeder can show you the companies where those people work.

#2: Analyze Facebook User Behavior on Landing Pages

To measure scroll depth, you can use Crazy Egg’s scroll-depth measurement tool. Crazy Egg offers a free 30-day trial and plans start at $9 per month. Alternatively, build scroll-depth tracking into your Google Analytics if you have some coding experience.

#3: Determine the Most Lucrative Facebook Customer Segment

To figure out Customer Lifetime Value with Salesforce, first use Zapier to integrate your Facebook lead ads with Salesforce. (Zapier offers a free version for personal use, as well as paid plans.) With this integration, Salesforce automatically updates with any lead information captured on Facebook.

Facebook Ad Guide – Tip #1: Before Creating Your Targeting Settings, Create Customer Personas That Have Proven Sales Track Records

Facebook Ad Guide – Tip #2: Ensure You’re Not Targeting Too Broad Or Too Niche, What’s The Sweet Spot To Get You The Best CPA?

Facebook Ad Guide – Tip #3: If You’re On A Tight Budget, Run Remarketing Ads Rather Than Focusing On Acquisition Ads

Facebook Ad Guide – Tip #4: Do Not Ever Give Up On Testing New Segments On Facebook Ads!

Facebook Ad Guide – Tip #5: Setup Automated Rules To Switch Off Failing Campaigns

Facebook Ad Guide – Tip #6: Set Automated Rules To Combat Ad Fatigue

Facebook Ad Guide – Tip #7: Make It A Habit To Check Your Pixel Daily

Pages are one of the most important online properties that you can plant your flag on. They’re a necessary tool for businesses operating in the 21st century. They also have a boatload of moving parts, which is a nice way of saying that creating a business page can be a major pain in the ass.

See all those red squares? Some would call them headaches: I’ll call them opportunities.

Today, we’re going to tackle the challenge of making a great Facebook page for your small business.

4 tips to help you get verified on Facebook

1. Keep it professional

2. Make sure your company information is up to date

3. Link to official properties

The right links are important if you want to get verified on Facebook. In order for Facebook to approve your verification request, you must have an up to date link to your business’ official website. You must also link back to your Facebook Page from your website

4. Provide details

The more details you can provide about your business, the better. Make sure you’ve filled out all applicable details in your business Page’s About section. These details include:

Address or addresses (if you have multiple locations)
Phone numbers
Your mission statement
Your other social channel handles
A company overview

The Best Facebook Analytics Tools

TrackMaven

RavenTools

Cyfe

sociograph

Scoreboard Social

Grytics

SocialPilot

Qwaya

Sociamonials

Plumlytics Social

Keyhole.co

Peakfeed

1. Split-Testing

Split-testing is just the same as A/B testing. Facebook tests your campaigns on the basis of the parameters you select. It also allows testing three variations, like A/B/C testing; however, you can test only one variable at a time. The system creates a different audience group and runs the campaign. You can select one of the following options, and Facebook makes variations for you:

2. Customer LTV

The customer lifetime value (LTV) feature is another cool one that you should definitely check out. Facebook recently added this option in the audience section. To understand the feature, you must be aware of "lookalike audiences" on Facebook.

3. Fullscreen Canvas Experience

Another feature is Fullscreen Canvas, a mobile experience. You can create a custom layout to drive better engagement.

With so many targeting options for Facebook and Instagram advertising, figuring out which is right for you can be hard. These are all the targeting choices to help you find your ideal audience.

#1: Set a Target Revenue Goal

#2: Create a Custom Conversion Path in Ads Manager

#3: Create a Two-Part Ad Campaign

#4: Monitor Your Results and Adjust Your Ad Campaign

The redesigned Facebook Analytics is one of the most significant updates since the massive algorithm change. Now let’s look at how to navigate the analytics interface to find the information that matters most to you.

#1: Access Your Facebook Analytics

#2: Review Activity Reports

#3: Use Facebook Analytics Data to Inform Your Campaigns

The Facebook pixel is a piece of code you place on the backend of your website to track visitors to your site. The pixel allows you to run highly targeted campaigns, so it’s important to install it before running Facebook ads.

Each ad account gets one default pixel to use. The code is made up of two main parts: the pixel base code and event code. The pixel base code tracks all of the traffic to your site. Event codes are additional pieces of code you can add under the default pixel code to specific pages of your website that allow you to track certain actions on those pages.

Facebook’s research lab Building 8 is reportedly working on a device about the size of a laptop for video calls, anonymous sources told Bloomberg. Sources also say a smart speaker is being developed by the company, and that the devices could be available as soon as spring 2018. If this is true, the undertaking would be the first major hardware projects produced by Building 8.

The news comes a day after Facebook acquired AI assistant startup Ozlo to beef up its conversational AI and Facebook Messenger team, and a week after DigiTimes reported that Facebook is working on a device similar to the Amazon Echo Show.

The dedicated video chat device, sources say, will come with a wide angle camera lens, and is being made to help people on a video call feel like they’re in the same room. A 360-degree camera has also been considered for the device, which may run on the Android operating system.

Workplace by Facebook is currently used by more than 14,000 businesses. Facebook declined to state its total number of Workplace users today.

In addition to changes made since launch, Facebook is counting on a few factors to distinguish itself from competitors like Microsoft and Google, as well as established team communication companies like Atlassian’s Hipchat and Yammer.

Among them: A user interface everyone already knows. Millennials will make up 50 percent of the U.S. workforce by 2020, a fact Codorniou believes will give Workplace an advantage going forward.