Fiverr, a microtask marketplace for people to buy and sell just about any type of digital service, has raised $60 million in funding to “aggressively attract the vast majority of freelancers who still operate offline,” the company said.

Alongside today’s funding news, Fiverr also revealed that freelancers will soon be able to set their own gig prices, as the $5 minimum it has hitherto required freelancers to charge will be removed — this is a notable shift because the company’s name is actually derived from the $5 restriction.

But this will also signal a bigger shift in the pricing structure. In the coming weeks, Fiverr will launch new “easy-to-understand” gig packages across a number of pricing tiers. “This will dramatically simplify the way Fiverr sellers price and bundle services,” the company said in an announcement. “The new gig packages will also help Fiverr sellers easily pocket more cash, create greater value for buyers, and make sellers nimble enough to attract SMBs, entrepreneurs, and even corporate marketing departments.”

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.