While 37% of respondent companies do not use freemium offerings or free trials to attract new business, one-third of those who do generate a majority of their new business from the model. That’s according to a study from Totango, which also finds that more companies are placing a high emphasis on new customer acquisition than on customer retention or upsells. Among the metrics identified, the largest share of respondents track unique website visitors (78%), with churn (74%) close behind. With respect to churn, the report notes that 35% of companies see annualized levels higher than 10%, while 31% are in the 5-10% range and the remainder seeing levels between 0 an 10%. Churn rates tend to be higher for high-growth companies.
► Receive a FREE daily summary of The Marketing Technology Alert ◄
#4 is only sustained via funding or elongated bootstrapping. Probably the model used by entrepreneurs on their 2nd or 3rd company.
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how. #MarTech #DigitalMarketing