Email marketing company GetResponse officially launched its new automation solution on Thursday after three months of Beta testing.

During its Beta testing period from July to September, GetResponse says more than 13,000 campaigns were built by small- to medium-sized businesses on the platform and that more than six million emails were sent via the automated solution.

GetResponse Marketing Automation allows marketers to take advantage of automated workflows with an easy-to-use, drag-and-drop interface. It requires no HTML or coding skills and is designed as a self-service flow chart -- similar to Campaign Monitor’s DIY marketing automation solution launched in August.

Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies organized and running efficiently.

Seventy-one percent of companies are currently using marketing automation, while another 23 percent are not currently using it but plan to in the near future, according to Ascend2.

While automation platforms help enterprises meet their goals — such as increased lead generation, sales revenue and customer engagement — it’s still unclear which tool wins within the expanding automation industry. Although Marketo and HubSpot are highly praised and have been longtime players in the market, a newer platform in the space from GetResponse might be an excellent choice as well.

GetResponse, the Wilmington, Delaware-based email marketing platform, this week announced the launch of its first marketing automation solution. GetResponse Marketing Automation is intended to offer non-tech savvy marketers a simple, scalable interface to create sophisticated customer journeys.

A long-established (since 1998) player in the email marketing space, GetResponse offers a drag-and-drop email creation tool, email automation, smart list import, and associated analytics. The cloud-based MA proffer will allow users to create campaigns based on "if...then" logic, trigging automated actions on customers' conditions and actions. Tagging and scoring customers based on behavior contributes to audience profiles. The interface features a visual workflow builder.