A lot of marketing agencies, even the ones that are responsible for developing their client’s websites, don’t bother getting a heatmap subscription. They figure that through a tool like Google Analytics they’ll be able to see what people are doing on their clients’ sites, see what buttons/links they are clicking or not clicking, and be able to restructure things from there. And they can. But they are missing some important tricks.

The Advantage of Heatmaps

1. Speed

2. The Missing Links

3. The Dead Zones

4. Product Pages

5. Analytics Incorporated

Whether or not it’s doing its job of transforming more strangers into loyal customers. It’s not always easy to tell, though. It’s tough to know whether or not that’s actually happening.

Heatmaps, scrollmaps, and clickmaps can help. Using them together can tell you exactly what people are doing on your website. So you can see – plain as day – if your landing page is pulling its own weight (or not).

They’ll tell you where people are looking. Whether they’re reading or not. And how interested they potentially are in what you have to offer.

Many email marketing campaigns fail to live up to expectations. What can business owners do when this happens? Use this infographic to improve email design.