With so many targeting options for Facebook and Instagram advertising, figuring out which is right for you can be hard. These are all the targeting choices to help you find your ideal audience.

Facebook In Stream Video Ads: Advertisers now have access to In-Stream advertisements that serve ads within Live or previously live content (more information here). For publishers, this is an opportunity to monetize highly consumed video content. For Facebook, this increases the amount of ad inventory they have within newsfeed, a problem they addressed last year. For advertisers, this update will lay the foundation for stronger video performance on social due to the more traditional placement of the ads before or during content.

Instagram Story Ads: Ads are being introduced in this area of Instagram to take advantage of the 150 million users who consume Story content every day. These ads will look very similar to those on Snapchat, they will appear between user content and will be focused on generating reach. Compared to SnapAds though, these ads will benefit from Facebook’s targeting capabilities and troves of user data. Initial rollout will be limited to a handful of brands at launch, with a global rollout coming in the next few weeks.

Instagram can be challenging for marketers when searching for the right kind of tools.

Here’s an attempt to help you improve your Instagram marketing efforts, with a collection of tools for scheduling, editing, content management, curation, measurement and more…

We analyzed a year’s worth of Instagram content from Fortune 500 brands to find out. Our new ebook — The Fortune 500 Instagram Report — examines the Fortune 500’s usage of Instagram, including their posting strategies, benchmarks for follower growth and engagement, and more.

Why Instagram? Because amongst both B2B and B2C brands, Instagram is the social network with the highest average engagement levels. In fact, B2B brands sees 20 times more engagement on Instagram than on LinkedIn.

#1: Simply Measured

Simply Measured advertises its analytics tool as being the “end-to-end analysis of all your social media networks,” and this includes Instagram. It can be a great tool for marketers. Simply Measured offers a variety of reports and analyses, some of which are free and some are available only with a paid plan.

#2: Iconosquare

Iconosquare’s analytics allow you to track important metrics like follower growth and losses, best times to post for maximum engagement, engagement rates, and engagement growth. It also shows your best performing content, both in terms of likes and comments.

#3: Sprout Social

Sprout Social is a popular tool that many businesses already use, and it offers detailed reporting on a profile’s Instagram activity. You can find analytics under the Reports section. You can see detailed information on daily growth in followers (and how much that number increased or decreased in the past month), the number of posts you’re sharing, your most used hashtags, your most engaged hashtags, and the number of engagements (both in total and the rate of engagement per medium).