Personalization is hard. Marketers typically want to personalize when they have very little information on the prospective customer, which makes it difficult to achieve good results.

Jetlore has announced its new Layout Generator, a tool that uses algorithms, data discovery, and transactional information to try to solve this problem. Layout Generator automates the selection, combination, and delivery of personalized email, web pages, and mobile app content.

Connecting to your CRM or ecommerce platform, Jetlore ranks catalogs, product collections, marketing promotions, individual products, and editorial content. It then evaluates all your content types, allowing them to be blended into a single communication.