"1) Marketing automation rules cannot cope with complex buyer journeys
The problem is that the B2B buyer journey is much more complex than marketing automation vendors would have you believe.
2) Rules cannot adapt to changing contexts
The nature of marketing automation rules is that once they have been activated they remain active until you manually deactivate them. This mean that they are not adaptive and they cannot learn from a campaign’s results, only repeat them.
3) Marketing automation rules mean more - not less - staff
As counterintuitive as it sounds, marketing automation often means having to bring on more – not less – staff. As well as a marketing manager, a database manager, a demand gen exec, a content strategist, you will most likely need a marketing technologist who is able to help you get the most out of your new system."
Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily
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