The global marketing automation software market is expected to grow at a CAGR of approximately 8% during the forecast period 2017-2023.

Drift plans to bring its sales and marketing automation services to emails soon to expand upon existing services provided through live chat with a human or an automated bot.

“We started with web and app messaging, and in September we’ll announce we’re getting heavily into the email side of things — both inbound and outbound. We’ll get into voice at some point, we’ll get into video in a very specific way,” CEO David Cancel told VentureBeat in a phone interview. “We’re going to get into every way a company communicates with customers, every single one of these channels that exist over time.”

Ultimately, Cancel said, Drift wants its bots to capture all communication between sales and marketing teams and customers with the goal of providing customers insights or analysis of sentiment like Mattersight, IBM Watson, or Salesforce’s Einstein do.

"Enjoy this complimentary copy of the latest Gartner Magic Quadrant for CRM Lead Management -- and find out how Act-On, the only Visionary, is rethinking the future of marketing with Adaptive Journeys™, where marketing automation and machine learning will simplify the customer journey we all know today, while helping brands better engage and deliver individualized buying experiences on a 1:1 scale.

The Visionary placement was based on a combination of Act-On’s completeness of vision and ability to execute, as well as for its unique, value-based pricing model; stand-alone suite of lead management capabilities; robust integration options; and unrivaled customer support.

With a clear picture of where business is headed and how marketing technology will evolve to support tomorrow’s marketer, Act-On is setting new standards in B2B Marketing with its visionary thinking and innovative roadmap."

The New York-based software startup received $50 million in fresh capital, bringing total funds to $93.6 million. Appboy, touted as a "rising star" among cloud computing companies, specializes in mobile marketing automation.

Appboy, founded in 2011, has managed to become known on an international level in a short amount of time thanks to its international tailoring. Customers can use the company's tech to send out a single marketing message to users in hundreds of different languages, depending on their location.

The idea is to make sure every marketing message is relevant to smartphone users who consider their phones practically a part of their anatomy and that the global brand is sending messages that are consistent in tone.

Appboy can also discern the different marketing regulations that apply to different parts of the world, cognizant that some messages can be regarded as spam in some places and not others.

Best Marketing Automation Software for Small Business: HubSpot

Best Marketing Automation Software for Enterprises: Oracle Eloqua

Best Customizable Marketing Automation Software: Pardot by Salesforce

Best Low-Cost Marketing Automation Software: Zoho Campaigns

The State Of Marketing Automation 2017 is introducing you to a clear grasp of marketing automation trends. the research based on SimilarTech’s sales and business data

G2 Crowd, the world’s leading business software review platform, today released the the Summer 2017 Marketing Automation Results Index report to help businesses quickly identify the marketing automation products with the highest rated results. ActiveCampaign received the highest overall results score with an 9.41 out of 10. The average score for the 34 products included in the report was an 8.27.

Find and compare Marketing Automation software. Free, interactive tool to quickly narrow your choices and contact multiple vendors.

Find and compare Marketing Automation software. Free, interactive tool to quickly narrow your choices and contact multiple vendors.

Why marketing automation, which I crudely lump together with campaign management and lead management products? To me, it’s quintessential marketing software. 

There are 212 vendors included in this category, up 36% from 156 in last year’s landscape. Specifically:

• 142 vendors remained unchanged from last year
• 4 vendors changed their name, focus, or ownership
• 10 vendors were removed — acquired and absorbed or went out of business
• 66 vendors were added

Yes, more than 5X as many vendors were added to this category than removed.

The best Marketing Automation Software are determined by customer satisfaction (based on user reviews) and scale (based on market share, vendor size, and social impact) and placed into four categories on the Grid:

• Leaders are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders include: Marketo, HubSpot, Pardot, Act-On, and Adobe Campaign
• High Performers are highly rated by their users, but have not yet achieved the market share and scale of the Leaders. High Performers include: Wishpond, Autopilot, OutboundEngine, SharpSpring, Exponea, Informz, Net-Results, eTrigue, ActiveCampaign, Salesfusion, GetResponse, ThriveHive, LeadSquared, DSS™ (Dynamic Self-Syndication™), Right On Interactive, Listrak, ActiveDEMAND, Iterable, Real Magnet, iContact Pro, inBOX25, Intercom, Maropost Marketing Cloud, Lead Liaison, and Vbout.com
• Contenders have significant Market Presence and resources, but have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate the solution. Contenders include: Oracle | Responsys, Bronto, and Oracle Eloqua
• Niche solutions do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate them. Niche products include: dotmailer, CommuniGator, IBM Campaign, Plumb5, Blueshift, SALESmanago, ClickDimensions, IBM Marketing Cloud, CallidusCloud Marketing Automation, Mapp Digital, Sailthru Experience Center, and Drip

Pros

• All the features an SMB needs to get started with marketing automation
• Ideal for solopreneurs and startups
• A clean and clear dashboard
• Built-in contact management
• Built-in analytics

Cons

• The lowest premium plan is $45, and that fee does nothing to raise the 250 contact limit imposed on free accounts
• No integrations
• The landing page builder leaves much to be desired

New data from SimilarTech shows the annual growth of the leading automation platforms in 2016. The insights show which platforms are more widely used among the biggest sites in the world (top 1 million). The chart above shows that HubSpot remains the undisputed leader, with over 4000 sites opting for what many consider the creators of the 'inbound marketing' concept as we know it today. In second place, Marketo remains a leading platform but TowerData and LiveRamp have nearly as many users. 

Some of the fastest-growing players such as LiveRamp are focusing on collecting and providing superior customer data to empower their customers to personalize their campaigns more efficiently. Other companies are focusing their platforms on perfecting a single element of the outbound marketing operation. For example, TowerData's platform focuses on email marketing - with a product that that aims to increase email engagement and conversions. 

If we look at the annual growth, we can see how LiveRamp and TowerData are exponentially growing. However, all other players have increased their customer base by at least 40% in the past year, showing that there's ample room for growth across the entire industry. Pardot, OutMarket and Emarsys managed to double their penetration among the biggest sites in 2016 alone.

#1 Adobe

#2 IBM Marketing Cloud

#3 AgilOne Marketing Cloud

#4 SaaSquatch Referral Marketing Cloud

#5 HubSpot Marketing Automation

#6 Influitive AdvocateHub – Advocacy Marketing Platform

#7 Salesforce Marketing Cloud – ExactTarget

#8 Oracle Marketing Cloud – Eloqua Marketing Automation

#9 Marketo Marketing Automation Cloud

#10 Salesforce – Pardot Marketing Automation Platform

The first Marketing Cloud Release of the year is now live. The highlights for this release:

• New Android App
• New Home Dashboard for iOS
• New Themed Templates for Content Builder
• Lightning Overview Enhancement for Automation Studio
• URL Redirect for Email Studio
• Journey Builder Email Personalization Update
• Journey History Tab
• Step-Level SQL Query Limit

"GetResponse
Marketo
SharpSpring
Act-On
Infusionsoft
HubSpot
Pardot"