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The MarTech Digest
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iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.
Marteq's insight:
Just a matter of time before SFDC creates its own translation layer to improve attribution for its clients, if that's the route they choose. 
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You don't need to invest in a Cloud solution to personalize your engagements, although the integration is helpful. You can smartly use your best of breed solutions to deliver personalized experiences. BTW: be careful with your Cloud solution selection, as integration may not be want you think it is.
Marteq's insight:
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
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It seriously has a long way to go, as everyone is way ahead. Tough climb as they continue to reinvent.
Marteq's insight:
iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.
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Marketing Strategy - A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
And this is why no MarTech can be evaluated and procured without the assistance from IT.
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From
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April 4, 2014 9:10 AM
Advanced/ Digest... What the company needed was an integrated solution.
Life Technologies' migration to a marketing cloud in efforts to localize and optimize its regional sites resulted a 25% increase in online traffic and a 6% increase in e-commerce orders for the biotechnology business.
Due to the cloud's analytics tool, the team can better track traffic and user activity on its site. According to Milne, now the company can clearly see from the top to the bottom of its funnel. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Thus the foundation for MaaS. The battle lines are drawn at the point of integration.
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The post does a re-take on these five Enterprise-level vendors and their marketing clouds.