Content mapping for curation purposes is a logical derivative of the phenomenon of mind mapping — a diagram is drawn to visually organize information, frequently around a single concept represented as a circle in the center of the map.
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An experienced content mapper can easily chop the topic into separate thoughts or ideas. But less-experienced content mappers can brainstorm, using the map as a physical manifestation — drawing a tree, for example, and jotting down in the branches all the different subjects that come to mind.
It's a means by which to organize your content parsing and repurposing effort. The great benefit: pulling in far more benefits from a segmented effort than one big push. Excellent stuff. Click through for details to the infographic.