In a word: Yes.This weekend, we analyzed customers who use the Eloqua Engage sales tool, which allows marketers to make marketing designed email templates available for their sales reps so that they can send the right message to their...
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Over the last two years, sales has consistently maintained at least 0.9% the volume of outbound communications as marketing. Considering the volume of email that is sent by marketing that is actually pretty astounding. Sales is typically sending these out to very small lists, and very often as one-to-one communications. So, seeing this level of consistent use is clearly indicative that Sales finds the outcome worth the effort.
Over this same two-year period, overall email use has jumped over 2.5 times for this set of customers, and yet sales has not only kept up with this growth, they actually have increased their share of participation!
In order for sales to be able to keep pace and, in fact, gain ground in such rapid growth, is seems two conditions have been met. First: sales is definitely hungry for the content that marketing has provided. Second: the system has to be setup in a way that makes content easily and instantly available to the team, in this case, with a tool like Eloqua Engage, where you can take any existing email content and check a box to make it available to sales to use and potentially even customize.
"8 Quintessential Ingredients for Outbound Sales Success": Not necessarily only for outbound.
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