Predictive Analytics is the next step in Marketing Automation. 

Looking for your next gig? Here are the key elements of a solid personal brand.

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Advanced/ Digest...

Only 14 percent of marketers who want to reinvent themselves for the new digital world actually know how to, according to an Adobe study released today. In an era of social media, marketing automation, and mobile advertising, that’s clearly a problem.

In the company’s study of over 1,000 marketing professionals, 40 percent said that they wanted to reinvent themselves for the digital age. But only 14 percent of that 40 percent said they knew how to become digital marketers.

The challenging reality is that the marketing technology landscape is growing so fast that marketers are being bombarded with new advertising, marketing, analytics, and automation technologies almost daily. Huge new technology solutions from enterprise vendors are vying with cheaper software from upstart startups, and there’s a lot of noise in the space.

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While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key.

Advanced/ Digest...

Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit.  Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands overwhelmed and scratching their heads on how to make sense of it all.

Today, the reinvention of marketing and the marketer requires:

• The ability to pull together data from multiple sources in one place, process it in a standardized manner, and package it in a way a marketer can understand.
• The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined.
• The capacity to deliver a personalized experience to the customer based on a brand's understanding of who that customer is, what device they are on, and where they are interacting with the brand.

If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as:

• What devices your customers use at what stage.
• Where your customers are based geographically.
• What channels your customers are engaging in with your brand.
• The history of the customer's engagement with your brand.

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Basic/ Summarized...

-- >  Permission Marketing (Seth Godin)

-- >  Contagious: Why Things Catch On (Jonah Berger)

-- >  Social Media ROI (Olivier Blanchard)

-- >  YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)

-- >  Influence: The Psychology of Persuasion  (Robert Cialdini)

-- >  Epic Content Marketing (Joe Pulizzi)

-- >  Simple: Conquering the Crisis of Complexity (Alan Siegel and Irene Etzkorn)

-- >  Audience: Marketing in the Age of Subscribers, Fans, and Followers (Jeff Rohrs)

-- >  Creative Confidence (Tom Kelley and David Kelley)

-- >  QR Code Kill Kittens (Scott Stratten)

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