This is a very insightful post that goes on in both the aspects of podcasting and marketing yourself with a podcast. In the article it shows many different tools and ways to use a podcast to your own advantage and to market a product. It gives you a step by step rundown on some of the items you need and what they're there for. It also provides many links with useful tools and extensions to help expand your audience and target your direct needs. I dont think this website is majorly used by the industry but it could be as it is very insightful. I feel like this article was very well written and didn't leave much room for question on the terms of what you need and how to get it started.