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See what B2B buyers say about the factors that most influence their purchase decision according to this recent research. If you're a vendor, there's some juicy intelligenc 
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Scoop.it!
Buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating martech products or services. Check out details of this study.
Marteq's insight:
I cannot emphasize this enough: you have to have IT participate, otherwise you own all layers of the OSI Model...and cybersecurity!
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![[FREE] How CRM buyers can negotiate the best deal - CIO.com | The MarTech Digest | Scoop.it](https://img.scoop.it/HdUlxcjxMuhoLjeHyXTnPPL6dadsvGA8m9WNoVsbzkY=)
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The 28-page IBISWorld report also provides the following:
Marteq's insight:
Yes, you have to register with CIO.com, but this is a damn good report to receive gratis.
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Marteq's insight:
Emotion underlies the Logic. Bottom line: we're human.
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Basic/ Excerpt... “B2B buyers are shopping at work like they do at home,” declares Avanade [pdf] in a white paper containing results from a commissioned survey conducted by Wakefield Research. That viewpoint is based in part on data showing that a majority 61% of B2B buyers are informing themselves about enterprise products and services through 3rd-party sources before consulting a vendor’s salesforce, with 89% saying that these 3rd-party sources are a factor in their purchase decisions. What’s more, many are communicating publicly about their purchase experiences.
According to the survey, after purchasing a product or service for their company, 42% reviewed the vendor on a 3rd-party website, while 32% posted a review on social media channels (such as Facebook or LinkedIn) and 19% posted comments on Twitter.
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Marteq's insight:
It's an interesting way of looking at the rapidly changing B2B procurement process, which may change your thinking regarding content creation and distribution.
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Acquity Group Study Finds B2B Suppliers Unprepared for Gen Y Procurement Preferences | Acquity GroupExcerpt... The study revealed Gen Y buyers are more likely to shop online than their older counterparts, with a consistent trend of online purchase increasing in younger generations:
90 percent of buyers age 18-35 make company purchases online 68 percent of buyers age 36-45 make company purchases online 45 percent of buyers age 46-60 make company purchases online 29 percent of buyers age 60+ make company purchases online
Marteq's insight:
Not often when you see pertinent B2B demographic data. Fascinating information that makes you pause.
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TCO often ignored by MarTech vendors, as it debilitates the overall ROI.
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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing