B2C and B2B product pages will often differ due to the nature of the products and services being sold, but there are common elements.

Basic/ Digest...

Here are a few of the elements I was looking for. 

• A clear explanation of the product. This may seem obvious, but it's amazing how many B2B sites I've seen where I can spend minutes trying to find out what the company actually does.
• Visual appeal. Yes, you're going to need plenty of text to explain to the uninitiated what you are offering, but you need to use visuals to make the page appealing. 
• Explain the benefits. What will the service do for customers? How? Explain this clearly. 
• Testimonials. If you have satisfied customers prepared to leave a testimonial, use them. Just make sure they're not too cheesy. 
• Product comparisons. If you have different subscription levels, then allow people to see the features of each at a glance
• Video. A quick video explanation can be a great way to cut through everything and provide interested visitors with a clear description of product and benefits. 
• Social proof. Showing that other people have used your service, and in a significant volume, can increase visitors' confidence in your product. 

 

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