Push notifications, for example, still drive outstanding returns. In fact, the data tells us that push notifications alone increase user purchases by 9.6X.

That’s according to a new report by Leanplum that was released today. According to the study — which takes in data from more than 56 million activities between December 1, 2016 and June 1, 2017 — push notifications not only increase the number of purchases but also the amount spent.

While the increase in purchases was driven by push notifications alone, Leanplum stresses that they should still be used as part of an omnichannel strategy.

Fact No. 1: Open rates are highest on Mondays. 

Fact No. 2: Android makes opening easier.

Fact No. 3: Weekly frequency gets opened the most.

Fact No. 4: The phrase “Get your…” gets more opens. 

Fact No. 5: When it comes to push, silence is golden.

Fact No. 6: Automation is more than just a time saver.

Fact No. 7: Not all genres are equal.