Technology and speed power this innovative digital era. At the same time, end clients must be addressed with a "Right the First Time" attitude. Ensuring high quality technology through structured testing is not enough. Clients expect more and want the Testing and Quality Assurance discipline to significantly contribute to their business goals, secure and improve the corporate image, and improve sales through digital marketing campaigns. The Testing and Quality Assurance profession now has the opportunity to tackle the challenge and adopt the role of business value assurance provider.