Today, a Paris-based startup named Reelevant is releasing a public beta of a new cloud-based service that claims to simplify the dynamic delivery of an email at the right time and with the right content for each person’s conditions.

Targeted at small and medium-sized e-commerce companies, Reelevant allows the user to chose from several demographic, device or behavioral attributes covering different aspects of the email’s delivery and content, when setting up the campaign and email template.

A drop-down menu, for instance, allows the product photo in an email to be updated based on the local weather of the recipient.

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