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Amazon Web Services, Salesforce, and Oracle have entire sites dedicated to providing the latest industry analyst research. 
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![[FREE] Introductory Guide to Developing Your Customer Theory [an interactive worksheet] - MECLABS | The MarTech Digest | Scoop.it](https://img.scoop.it/UWMKLWtp4tmVKOS6ly8EvvL6dadsvGA8m9WNoVsbzkY=)
A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place
Marteq's insight:
[FREE] Introductory Guide to Developing Your Customer Theory [an interactive worksheet] - MECLABS
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
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On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
It needs to ferment for a while...
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eMarketer announces the launch of Numbers, a customizable charting tool that allows users to tell compelling data stories quickly and easily. The new tool, which launches today, allows eMarketer customers to select from thousands of metrics to create charts and tables tailored for their specific needs. As with all eMarketer products, the Numbers tool incorporates only the most trusted, vetted, and methodically-researched eMarketer data. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
And you know eMarketer's data collection is huge.
Farid Mheir's curator insight,
December 4, 2015 2:30 PM
Some good numbers and insight. I expect this trial will not remain a free resource for long.
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From
moz
Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience: marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
And the details are available when you click through (including the instructions). The link to the script is here: https://github.com/craigbradford/using-python-and-twitter-api-for-persona-research It's more useful when attempting to target content development.
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MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
Marteq's insight:
As usual, this is designed for the scroll, choose and review crowd, as 193 pages is overwhelming. But do review the survey results in the beginning.
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![[FREE REPORT] 2015 State of B2B Marketing - Salesforce.com | The MarTech Digest | Scoop.it](https://img.scoop.it/B7EsKXRv2kCBDhLZVqkez_L6dadsvGA8m9WNoVsbzkY=)
We’ve compiled survey responses from over 2,100 B2B marketers to bring you the 2015 State of B2B Marketing. From marketing channel popularity to commonly cited obstacles, this report gives a complete look the modern B2B marketer’s mindset. Inside this study, you’ll get exclusive content including: iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.
Marteq's insight:
There's some excellent research in here, and not biased. A good one.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
FYI. The annual massive compendium of digital stats. It's a resource organized by country. If you have to make a presentation that has a multinational focus, you may find some of these stats useful.
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Digest... VentureBeat – Marketing Channel
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
And the Marketing Technology Alert, natch.
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As innovator you need to look ahead and prepare your organization for the future. Not an easy job, knowing the world is changing at an increasing pace. What’s going to happen? How will my market change? Basic/ Summary In my new book ‘The Innovation Expedition’, web search professional Marc Heleven of www.7ideas.be shares with us 18 top international trend sites in 2014 where you can find a lot of answers on future change the coming years. The Intelligence Group, trendcentral® Copenhagen Institute for Futures Studies
___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
You've got some time this week: peruse, pick what you want, and insert into your Reader. There's some excellent thought fodder in here.
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Organizations need to understand how buyers are likely to behave, and then how buyers actually respond to your organization’s offerings and tactics Intermediate/ Excerpt... Here’s one way to do it:
__________________________________ ► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Logical, sensible and workable. You'll want to apply this approach to persona building as well!
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Ten Key Takeaways from the 2013 Search Marketer Survey
Marteq's insight:
Great data against which you should benchmark activities and review/adjust your strategy!
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Summary... While big data will drastically improve marketing strategies (and, yes, persona development), relying on that information alone can be very risky for your marketing efforts. Big data usage within marketing teams has its faults, including:
Ultimately, big data can show you what is, but personas have the ability to show you what could be, as they can be used to determine future behavior. In order to create a successful marketing plan for the long term, you need both the what is and the what could be aspects incorporated into your strategy.
As Forbes contributor Jonathan Salem Baskin said, "big data insights will never substitute for imagining little souls."
Marteq's insight:
Definitely worthwhile to remind ourselves that good research is a combination of quantitative and qualitative, as this article suggests (excluding focus groups!).
Jerry W. Burt's curator insight,
March 28, 2013 1:35 PM
WHake up and learn about Big Data and how it allows your business to analyze customer behavior. Register for the; The Social Media Collaborative May 15th
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FREE report, compliments of Marketo. "This comprehensive research study is designed to help organizations evaluate all aspects of vendors’ marketing management offerings and capabilities, and streamline the vendor selection process."
Marteq's insight:
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The author frames the challenge succinctly (and correctly). Granted it is more B2C oriented than B2B, but the B2B marketer will understand the impact (and challenge): Modern business social media monitoring and analysis demands a disciplined, scientific approach, rather than a non-scalable, miscategorised overview of online opinions. Companies must systematically implement a scientific methodology that moves from mere social listening to social intelligence. This means analysing the content of Big Data, respectfully extracting meaning from public conversations, and making actionable sense out of what is being said. Only in this way can social sources be used smartly to activate and recalibrate marketing, customer service, competitive insights, fruitful prospecting and new business programmes.
Of course it’s also important to refine scientific analysis by bringing human judgement into every equation, incorporating a ‘teachable’ algorithm that finds real meaning behind Big Data. It’s critical not to misinterpret artificial results that might skew business intelligence and result in bad decisions.
Marteq's insight:
See the article at www.fourthsource.com. Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.
iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff. Contact us.
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Top 30 Sites For Free Enterprise Software Research - Forbes
Click through for the list. Invaluable if you're in this space.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing