Gong.io, a SaaS company pioneering the B2B Sales Conversation Intelligence field, today emerged from stealth mode and announced $6 million in Series A funding. The round was led by Norwest Venture Partners and Check Point Co-Founder Shlomo Kramer. Gong uses artificial intelligence and machine learning to help B2B sales teams win more deals by recognizing effective patterns from tens of thousands of hours of spoken sales conversations.

B2B buyers rate their direct conversations with the sales team as the most significant factor influencing their buying decisions. Yet, these sales conversations are nuanced, complex, and hard to master. If buyers are from Venus, sellers are from Mars. This communication challenge often leads to a frustrating buyer experience and lost sales.

Gong analyzes spoken conversations from most audio sources, and web conferencing platforms such as Cisco WebEx, GoToMeeting, and Zoom. It then ties the results to CRM systems such as Salesforce.com. Gong is delivered as cloud software and users can get started in under five minutes.